
Combining Datababy's behavioral intelligence with Eric's high-performance coaching for transformative results.
Data-driven polarity assessment paired with personalized high-performance coaching to unlock your full potential.
Team-wide Datababy assessment with group high-performance coaching sessions to elevate collective performance.
Immersive events combining Datababy's assessment with live group and individual coaching for leadership growth.
Certified High Performance Coach helping leaders achieve extraordinary success across all areas of life.

Eric Ferguson is a Certified High Performance Coach, former Division 1 athlete, entrepreneur, and podcast host dedicated to helping high-achieving individuals unlock their full potential.
With a unique background spanning professional baseball, yoga and meditation studies in India and Nepal, and mindfulness teaching in Africa, Eric brings a holistic approach to performance coaching.
Through Full Potential Living, Eric helps entrepreneurs, CEOs, and leaders achieve breakthrough results in business while maintaining fulfillment, health, and meaningful relationships.
Combining Datababy's behavioral intelligence with Eric's high-performance coaching methodology.
Behavioral Intelligence
Data-driven insights that reveal behavioral patterns, leadership strengths, and development opportunities with precision and objectivity.
High Performance Coaching
Research-backed coaching that transforms insights into sustained high performance across business, health, relationships, and purpose.
Here's what it looks like when you partner with Datababy × Full Potential Living — for individuals or teams.
We start with a discovery call to understand your specific goals and challenges. Then, we conduct a customized Datababy behavioral assessment to reveal your leadership patterns, strengths, and development opportunities.
We provide a comprehensive debrief of your assessment results, translating the data into clear, actionable insights about your behavioral patterns and how they impact your performance and leadership.
Based on your assessment and goals, we design a personalized coaching plan focused on your highest-impact development areas. For teams, we create a roadmap that addresses both individual and collective growth.
Regular one-on-one or group coaching sessions combining data-driven polarity insights with high-performance methodology. We track progress, adjust strategies, and ensure sustained growth across all areas of life and leadership.
High Performance Coaching
Research-backed coaching focused on the six pillars of sustained high performance and life fulfillment.
Polarity Insights (Datababy)
Data-driven coaching that applies behavioral insights to leadership development and performance optimization.
Research-backed habits that separate extraordinary performers from the average.
Schedule a call to learn how data-driven insights and high-performance coaching can transform your life and business.