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Full Potential Living

Live Your Greatest Life Experience

Data-driven behavioral insights combined with high-performance coaching specifically designed for CEOs, executives, senior leaders, and ambitious professionals.

What We Offer

Combining Datababy's behavioral intelligence with Eric's high-performance coaching for transformative results.

Individual Coaching

Data-driven polarity assessment paired with personalized high-performance coaching to unlock your full potential.

Group Coaching

Team-wide Datababy assessment with group high-performance coaching sessions to elevate collective performance.

Leadership Development Events

Immersive events combining Datababy's assessment with live group and individual coaching for leadership growth.

About Eric Ferguson

Certified High Performance Coach helping leaders achieve extraordinary success across all areas of life.

Eric Ferguson

Eric Ferguson is a Certified High Performance Coach, former Division 1 athlete, entrepreneur, and podcast host dedicated to helping high-achieving individuals unlock their full potential.

With a unique background spanning professional baseball, yoga and meditation studies in India and Nepal, and mindfulness teaching in Africa, Eric brings a holistic approach to performance coaching.

Through Full Potential Living, Eric helps entrepreneurs, CEOs, and leaders achieve breakthrough results in business while maintaining fulfillment, health, and meaningful relationships.

How We Work Together

Combining Datababy's behavioral intelligence with Eric's high-performance coaching methodology.

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Datababy

Behavioral Intelligence

Data-driven insights that reveal behavioral patterns, leadership strengths, and development opportunities with precision and objectivity.

  • 360° behavioral assessment revealing leadership dynamics
  • Individual and team performance profiles
  • Applied Polarity Insights coaching
Full Potential Living

Full Potential Living

High Performance Coaching

Research-backed coaching that transforms insights into sustained high performance across business, health, relationships, and purpose.

  • Six core high-performance habits
  • Personalized coaching and accountability
  • Energy management and leadership development

Working With Us

Here's what it looks like when you partner with Datababy × Full Potential Living — for individuals or teams.

1

Discovery & Assessment

We start with a discovery call to understand your specific goals and challenges. Then, we conduct a customized Datababy behavioral assessment to reveal your leadership patterns, strengths, and development opportunities.

2

Results Debrief

We provide a comprehensive debrief of your assessment results, translating the data into clear, actionable insights about your behavioral patterns and how they impact your performance and leadership.

3

Custom Coaching Plan

Based on your assessment and goals, we design a personalized coaching plan focused on your highest-impact development areas. For teams, we create a roadmap that addresses both individual and collective growth.

Ongoing High-Performance Coaching

Regular one-on-one or group coaching sessions combining data-driven polarity insights with high-performance methodology. We track progress, adjust strategies, and ensure sustained growth across all areas of life and leadership.

High Performance Coaching

Research-backed coaching focused on the six pillars of sustained high performance and life fulfillment.

Polarity Insights (Datababy)

Data-driven coaching that applies behavioral insights to leadership development and performance optimization.

Six Pillars of High Performance

Research-backed habits that separate extraordinary performers from the average.

Seeking Clarity

Know exactly what you want and align your actions with it

Generating Energy

Peak mental and physical state to perform at your best

Increasing Productivity

Get more done in less time by focusing on what matters

Developing Influence

Lead, inspire, and create massive impact

Demonstrating Courage

Take bold action despite fear and uncertainty

Raising Necessity

Turn goals into absolute musts with accountability

Ready to Unlock Your Full Potential?

Schedule a call to learn how data-driven insights and high-performance coaching can transform your life and business.