Trusted by NCAA Athletic Programs

Major feats in athletic history aren't just physical, they're mental. When the pressure is on, the right mindset is what truly separates good athletes from the ones who make history.

For years, the world believed it was physically impossible for a human to run a mile in under four minutes. Scientists, doctors, and athletes all agreed. Many even believed it could be dangerous, that pushing the human body to that limit could cause serious harm.
Then in 1954, Roger Bannister (an English neurologist and middle-distance athlete) broke the barrier with a time of 3:59.4. And something remarkable happened: just 46 days later, John Landy broke it too. Within three years, 16 runners had achieved what was once thought impossible.
The barrier was never physical. It was psychological.

Do your athletes believe in themselves? Are their thought patterns supporting their performance or quietly sabotaging it? The mental game is no longer optional. It's the competitive edge.


From Simone Biles to Michael Phelps, elite athletes are finally talking about mental health. The stigma is fading. The question now is: are you giving your athletes the support they need?
Coaches and teammates choose between two positive traits. Both are strengths. The data reveals balance and areas for growth.
In the last six months, which behavior is expressed more?

Rachel
Maintains composure under pressure
Channels emotion into performance
When coaches and teammates converge on the same pattern, blind spots become clear. Creates a common language for mental performance.
Both traits are valuable. The assessment reveals balance, preference, or overuse, helping identify where athletes may be overleveraging one trait.
Optimal performance requires dynamic balance between complementary traits. Binary inputs produce non-binary insights.
Every athlete's behavioral patterns are unique. Datababy provides customized insights on exactly what to develop.
Bold, passionate, and energetic. Thrives on spontaneity and emotional intensity.
Biggest Strengths: Big-picture visionary who sees the forest instead of getting lost in trees. Fearlessly bold and willing to take risks others might avoid.
Growth Opportunities: Detail-oriented execution to ensure nothing falls through the cracks. Strategic caution to assess risks before diving in headfirst.
Understanding someone's profile reveals what drives them. Mirror these patterns to build trust and communicate in a way that resonates.
Their underused polarities reveal what they overlook. When they're struggling, bring complementary energy or encourage them to address their blind spots.
See how each athlete shows up in the team context. Tailor coaching approaches and identify growth opportunities.
After participating in Datababy, one team saw nearly 20 personal bests and broke a team record within the following month.
"I like it because the data reflects how you show up without putting a label on you. There's always something you can do to be better."
Mike Bottom, Former USA Olympic Coach
"Very different than anything we have done before as a team. Thank you!"
Collegiate Athlete
"Very cool and eye opening."
Collegiate Athlete
"True answers and opportunities for all of us to get better."
Collegiate Athlete
Build a stronger, more connected team with data-driven mental performance training.